4 Tips for your visibility
At the beginning of your self-employment, you will certainly face the challenge of how to make your business more visible in order to attract customers. The problem is often that you don't know exactly where to start and which measures make sense. Here are four detailed tips that can help you on your way to gain visibility:
1. Create a Google My Business account
When we search for something, we google it, right? A Google My Business account is therefore a free and very effective tool for increasing your online visibility.🌟
- Visit the Google My Business website and register your company. Then fill in all the relevant information. A fully completed and regularly updated Google My Business profile can help you to show up more easily in local search results. Verify your business. Google will send you a postcard with a code that you need to enter to verify your business.
- Remember to ask satisfied customers for a friendly review. They will certainly be very happy to support you.
2. Focus on one or two social media accounts
Social media marketing is important and a great way to interact with your target group. However, instead of getting bogged down on several platforms, concentrate on one or two channels first:
- Choose the platform that best suits your business and your target group. Post high-quality content regularly. A content strategy helps you to keep track of your content and goals.
- Interact with your followers and respond to comments and messages promptly. This shows that you value your community.
3. Network and join communities
Networking is very important for making new business contacts, exchanging ideas with other like-minded people, finding cooperation partners and much more. Here are some tips on how you can make networking work for you:
– Join networks for female founders, such as ‘SIE GRÜNDET’. These platforms offer you access to like-minded people. Be active in forums and groups, share your knowledge and learn from others. Co-operations with other female entrepreneurs can open up new opportunities for you and increase your visibility.
– Take part in industry events, meet-ups and conferences. Virtual networking events are also valuable opportunities to make contacts.
4. Use word of mouth for yourself
Have you already told other people about your business? Use word of mouth for yourself.
– Tell friends, family and acquaintances about your business. They can become valuable multipliers and recommend your company to others.
– Always carry business cards with you and distribute them generously. Leave flyers in strategic places where your target group frequents.
Be bold, talk about your business and show yourself. You will be amazed at the positive response. Good luck!
